Cookie Policy
Last Updated: June 19, 2026
1. Introduction
Welcome to Pizza Luce. This Cookie Policy explains what cookies are, how we use them on our website lucepizza-meal.rest, what types of cookies we deploy, and how you can manage your cookie preferences. We are committed to being transparent about our data practices and respecting your privacy rights under applicable United States law, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) where applicable.
Please read this policy carefully alongside our Privacy Policy and Terms of Service to fully understand how we collect, use, and protect your information when you visit our website or interact with our online food ordering services.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites function more efficiently, improve user experience, and provide reporting information.
Cookies are created by the web server and sent to your browser, where they are stored. When you return to the same website, the browser sends the cookie back to the server, allowing the site to recognize your device and remember certain information about your preferences or past actions.
Cookies do not contain any information that personally identifies you on their own, but personal data that we store about you may be linked to the information stored in and obtained from cookies. There are different types of cookies depending on their origin and purpose:
- First-party cookies – These are set directly by Pizza Luce on our website.
- Third-party cookies – These are set by third-party services such as Google Analytics, Google Ads, or social media platforms when you visit our site.
- Session cookies – These are temporary cookies that expire when you close your browser.
- Persistent cookies – These remain on your device for a set period of time or until you manually delete them.
3. How We Use Cookies
Pizza Luce uses cookies and similar tracking technologies for a variety of purposes, including:
- Enabling core website functionality such as user authentication and shopping cart features for online food orders.
- Remembering your preferences, such as your location, favorite menu items, and language settings.
- Analyzing website traffic and visitor behavior to improve our website performance and user experience.
- Delivering relevant advertising and promotional content about our pizza and food offerings.
- Measuring the effectiveness of our marketing campaigns, including Google Ads and social media promotions.
- Detecting and preventing fraudulent activity and ensuring the security of our website.
- Complying with legal obligations under U.S. federal and state laws.
4. Types of Cookies We Use
4.1 Essential Cookies
These cookies are strictly necessary for the operation of our website and online ordering system. Without these cookies, services you have requested, such as adding items to your cart or completing a food order, cannot be provided. These cookies do not gather any information about you that could be used for marketing purposes and cannot be switched off in our systems.
4.2 Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This allows us to improve our website layout, content, and online food ordering experience. We use Google Analytics for this purpose, which sets cookies to distinguish users and track sessions on our site.
4.3 Functional Cookies
Functional cookies allow our website to remember choices you have previously made, such as your preferred location, past orders, or display settings. These cookies provide enhanced, more personalized features and may be set by us or by third-party providers whose services we have added to our pages.
4.4 Advertising and Marketing Cookies
Advertising cookies are used to deliver advertisements relevant to you and your interests — in our case, promotions and deals related to Pizza Luce's menu and services. These cookies track your browsing habits across websites and may be set by advertising partners such as Google Ads. They are used to measure the effectiveness of our advertising campaigns and to limit how often you see an advertisement. They may also be used to build a profile of your interests and show you relevant ads on other sites.
5. Specific Cookies We Use
The table below provides details about the specific cookies used on lucepizza-meal.rest, including their names, purposes, types, and durations.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Stores and updates a unique value for each page visited. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate, limiting the collection of data on high-traffic websites. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns. | Advertising | 90 days |
_fbp |
Facebook / Meta | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks visitor behavior for retargeting purposes. | Advertising | 90 days |
session_id |
Pizza Luce (First-party) | Maintains your session state across page requests. Essential for the online ordering process to function correctly, including cart management. | Essential | Session |
cart_token |
Pizza Luce (First-party) | Stores your shopping cart contents so items are not lost when you navigate between pages or temporarily leave the website. | Essential | 7 days |
user_preferences |
Pizza Luce (First-party) | Remembers your preferences such as selected location, favorite items, and display settings to personalize your experience on subsequent visits. | Functional | 1 year |
cookie_consent |
Pizza Luce (First-party) | Stores your cookie consent preferences so we do not display the cookie consent banner on every visit. | Essential | 1 year |
_ga_[ID] |
Google Analytics (GA4) | Used to persist session state for Google Analytics 4. Collects information about how users use our website to help us improve it. | Analytics | 2 years |
IDE |
Google DoubleClick | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads, for the purposes of measuring the efficacy of an advertisement. | Advertising | 1 year |
NID |
Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads and to remember user preferences. | Advertising / Functional | 6 months |
6. Third-Party Cookies and Services
In addition to our own cookies, we use third-party cookies from trusted partners to enhance your experience on our website and to help us understand how our site is being used. These third-party services include:
6.1 Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to analyze website traffic and understand how visitors interact with our website. Google Analytics uses cookies to collect information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site. Google Analytics collects only the IP address assigned to you on the date you visit our site, rather than your name or other identifying information. We do not combine the information collected using Google Analytics with personally identifiable information.
For more information on how Google uses data collected through our website, please visit: Google Privacy Policy.
6.2 Google Ads
We use Google Ads (formerly Google AdWords) to run advertising campaigns that may appear on Google Search, YouTube, and other Google partner websites. The _gcl_au cookie helps us understand the effectiveness of these campaigns by tracking whether users who clicked on an ad subsequently completed an action on our website, such as placing a food order.
6.3 Facebook / Meta Pixel
We may use the Facebook Pixel, a code from Meta Platforms, Inc., to measure the effectiveness of our Facebook and Instagram advertising campaigns. The Facebook Pixel collects data that helps us track conversions, optimize ads, build targeted audiences, and remarket to people who have already taken some action on our website.
For more information, please visit: Meta Privacy Policy.
7. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through the following methods:
7.1 Cookie Consent Tool
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the "Cookie Settings" link available in the footer of our website.
7.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when cookies are being set. Please note that if you choose to block or delete cookies, some features of our website may not function correctly.
Here are links to cookie management instructions for the most commonly used browsers:
7.3 Opt-Out Tools for Third-Party Advertising
You can opt out of interest-based advertising from specific third-party providers using the following tools:
- Google Analytics Opt-Out: You can prevent Google Analytics from collecting data about your visits by downloading and installing the Google Analytics Opt-out Browser Add-on.
- Google Ads Personalization: Opt out of personalized Google Ads by visiting Google Ad Settings.
- Facebook / Meta: Manage your Facebook ad preferences by visiting Facebook Ad Preferences.
- Network Advertising Initiative (NAI): Opt out of interest-based advertising from NAI member companies by visiting NAI Opt-Out Tool.
- Digital Advertising Alliance (DAA): Manage your advertising preferences across multiple companies at DAA Opt-Out Tool.
7.4 Mobile Device Settings
If you access our website via a mobile device, you can control interest-based advertising through your device settings. On iOS devices, you can enable "Limit Ad Tracking" in your Privacy settings. On Android devices, you can opt out of personalized ads in Google Settings.
8. Impact of Disabling Cookies
While you have the right to disable or limit cookies, please be aware that doing so may impact the functionality and quality of your experience on our website. Specifically:
- Essential cookies disabled: If you disable essential cookies, our website may not function properly. You may not be able to add items to your cart, complete orders, or log in to your account.
- Functional cookies disabled: Your preferences, such as your saved address or favorite menu items, will not be remembered between visits, requiring you to re-enter information each time.
- Analytics cookies disabled: We will not be able to monitor and analyze website performance, which may result in a slower improvement of our services and user experience over time.
- Advertising cookies disabled: You will still see advertisements, but they will be less relevant to your interests. Advertising cookies help ensure you see offers and promotions from Pizza Luce that are most relevant to you.
9. Your Privacy Rights Under U.S. Law
Depending on where you reside in the United States, you may have specific rights regarding your personal information and the cookies we use. If you are a resident of California, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you the following rights:
- Right to Know: You have the right to know what personal information we collect, use, disclose, and sell, including information collected through cookies.
- Right to Delete: You have the right to request the deletion of personal information we have collected about you.
- Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information, including data collected via advertising cookies.
- Right to Non-Discrimination: You have the right not to be discriminated against for exercising your privacy rights.
- Right to Correct: Under the CPRA, you have the right to correct inaccurate personal information we hold about you.
To exercise any of these rights, please contact us using the information provided in Section 11 of this policy or visit our website's Privacy Settings page.
Additionally, the Federal Trade Commission (FTC) Act prohibits unfair or deceptive acts or practices in commerce, including with respect to online data collection. We are committed to complying with all applicable FTC guidelines regarding transparency in our use of tracking technologies.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.
If we make significant changes to this policy, we may notify you through a prominent notice on our website or via email where we hold your contact details. Your continued use of our website after such changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:
Pizza Luce
- Email: [email protected]
- Website: lucepizza-meal.rest
We will respond to your inquiry as promptly as possible and in accordance with our obligations under applicable U.S. law. If you are a California resident and wish to exercise your rights under the CCPA/CPRA, please clearly state your request in your communication so we can process it accordingly.